It’s Nothing Personal, It’s just Business… (Paul George’s Injury)

Here’s my take on how Paul George’s injury might affect the NBA:

 

First off, the Indiana Pacers, the team that Paul George plays for, will be the most affected. They will lose their best player for possibly the whole year, and, on top of that, will still pay him his eight figure salary. Just recently, the Indiana Pacers received the Disabled Player Exception, which grants them $5.3 million to find a player to replace Paul George. Whatever player they secure in free agency, now, will not compare to the skill-set of Paul George. They will also be playing in a tough division where championship-caliber teams, such as the Chicago Bulls and the Cleveland Cavaliers, are in.

It’s rather unfortunate, as the Pacers, prior to the injury, were an elite team seeking an NBA title.  For the NBA league, the injury might affect them in a positive way: As repugnant as this may sound, Paul George’s injury has generated a lot of media discussion, providing the NBA with free publicity. In keeping with the proverb ‘all publicity is good publicity’, having people talking about you is always good. The undefeated boxer, Floyd Mayweather, espouses this view with, “Whether you like me or hate me, you’re still going to watch me.”  

Regardless of how Paul George’s injury will affect the Indiana Pacers and the NBA, we should focus on his health and how to improve players’ safety in the future–instead of financial gain. As Kevin Zimmerman, a SBNation writer, suggests, maybe we should just address a more important and immediate question as to whether there should be changes to safety regulations that could prevent future injuries, rather than discussing business.

But as much as we enjoy playing and watching professional basketball, let’s face it–being a billion dollar industry, professional basketball is nothing personal, it’s just business.

Which raises the question of how small businesses can garner their own free publicity. Many fledgling firms struggle initially to adequately advertise their brand–which is how many fail. Given the economic constraints many small businesses are subject to, their marketing departments are often overlooked and underfunded. However, Marc Davis of Investopedia.com lists 9 tips for getting free publicity for your business, and it, too, involves leveraging the media. Tips: Inform your local media hub of promotions or retirements, new products or services, renovations, company sponsorships or charity events, scholarship programs, product demonstrations, free services, contests, and special events. Furthermore, with the advent of social media, there are a myriad of opportunities.

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